Christine Lin Embraces the Individual and the Unconventional

You mention your previous successful career in the tech industry—do you feel that qualities you honed during that time still influence your work today?

Absolutely, a hundred percent. As a product manager, my role was to translate customer needs into the product design, which meant I had to really listen to and understand the customer to build a successful product. My goal for any project that I take on is to truly understand the client's needs and personality to translate that into an empathetic and individualized design. I'm not interested in creating a "look," I'm interested in the human for whom I'm designing and the experience they will have in that space.

Also, the interior design industry has evolved and adapted slowly to technology. Still, from the beginning, I thought about making the interior design process as efficient as possible through software and simple communication tools. Only twenty percent of our job is actual design work, so I'd like to think that I have made the other eighty percent as painless as possible, and that will continue to evolve as times change. 

Finally, tech greatly influenced me when it came to creating my company culture. Design firms are notorious for low wages and benefits, long hours, and drama. I wanted to create a culture where employees feel well-compensated, have great benefits and work/life balance, and can openly communicate with me and each other. I'm proud to say that I've always offered healthcare and a 401(k), starting with my very first employee 4 years ago, and I recently implemented a bonus plan so that all employees can share in the firm's success!

We love how your studio speaks to its Design Philosophy. Could you break down the four central aspects of it? 

First and foremost, our design philosophy centers around individualism and the human individual, or the brand in the case of a commercial project. We want to understand who the client is on the most fundamental level, including any quirks or unconventional traits, because this is where we first draw inspiration for the design. We love it when clients have a particular passion that can translate well into interiors. 

The second principle, integration, is about working holistically and considering all relevant context for a project. Interior design is often associated with visuals, but an experience is more than sight—you have to consider how things sound, smell, taste, and feel. When we design, we also like to stay attuned to the surrounding environment, the neighborhood, and the architecture. The most successful experiences take all of these factors into account.

Balance is the third principle and relates to designing a room to feel welcoming and comfortable, a place that you want to spend time in. We achieve a balanced design by juxtaposing shapes, heights, materials, color, and other factors.

Finally, we have longevity which means we aim to create timeless environments and select materials that will last a long time. Our industry creates a lot of waste, and this aspect is one of the ways to be more sustainable. We want our clients to have furniture that they never tire of and hold onto as much of it as possible as they move from home to home. We want people to love their kitchens or bathrooms for the life of living in the space and not want an update every 5-10 years. 

We keep all of these principles top of mind for every project. 

You have previously described your design aesthetic as "eclectic modernism." How is that style reflected and showcased in your designs?

The running thread through all of our work is clean lines, function and comfort, and warmth. Pure modernism often conjures up images of cold, sterile spaces, which is often the case with harsh geometry and zero decoration. We have a light hand with decoration, heavily leaning on original artwork, books, and collectibles, and mix in furnishings that aren't purely modernist to provide that warmth and human element.

Your firm employs many talented creatives; what is one piece of advice for someone just getting started in this space to know about cultivating an amazing team?

It's difficult to give only one piece of advice! It's so important to understand who you work best with, what gaps you want to fill, and how you want the company culture to be. I've had to learn the hard way, making many mistakes, but if I'm only able to give one piece of advice, it's this: hire slow, fire fast. 

From connecting with the client to bringing the design to life, what are your favorite moments throughout the design process? 

I love the beginning when I get to know a client, visit the project site, and create the concept. There's so much white space to work with at this point, and I love the process of collaborating on an overall vision for the project. The most satisfying moment is when we present a concept that the client is absolutely in love with—it confirms that we're a good fit and the process will be fun for everyone involved. 

Are there any favorite projects that will always stand out for you? A favorite?

In terms of design, I really don't have a favorite! They're all my babies, and each has something special or unique about it. In general, my favorite projects are the ones where the clients are a hundred percent aligned with us, believe in the vision for the project, and fully trust. Those are always the most fun and fulfilling projects.