Our new Pop-Up Showroom brings the latest launch of our Sarah Sherman Samuel collaboration all together in one place. Located at Platform in Culver City, California, it is a place to stop by to see, touch, and be immersed by Sarah's third and most expansive collection yet. It's such a culmination of time, effort, and collaboration. The pop-up is also a first for us at Lulu and Georgia—an IRL collective space where you can gather for events, shop and sip, or wander in to get a sense of how we look to bring beauty into your home. Let us show you around. Our team worked with Sarah to design and develop this showroom, and as with all of the designer's interiors, it feels comfortable, welcoming, restful, but interesting. As you walk in, a lofty space painted in a creamy neutral tone welcomes you, and three ceiling-height windows allow soft light to flood the showroom. Sarah Sherman Samuel's collection is curated into different vignettes, with two living spaces, dining rooms, and a bedroom scene. Each layout encourages a sense of gathering and comfort while allowing you to take in the standout styles in view. Three separate walls are each dedicated to the rug, pillow, and wallpaper capsules, with the latter two lines available for in-store purchase. Come see the new line in person from now until the end of March—as, in addition to showcasing the collection, we'll be hosting weekly in-store events and happy hours. See you there, and for those not able to make it to visit our showroom, shop the entire collection here.

Area rugs from Sarah Sherman Samuel's Lulu and Georgia collection hang on the wall of a pop-up shop in LA. In front of the wall is the white Merritt Sideboard with a minibar, paintings and vase holding branches on it, and a round white pedestal dining table surrounded by five curved wooden dining chairs. In front is a black and white checked area rug with a white curved square coffee table with books and magazines. Nine of Sarah Sherman Samuel's modern wallpapers are draped on hanging rods in a pop-up shop in LA. In front is a rattan basket holding rolls of wallpaper and next to it are the Toivo pedestals.
Interior designer Sarah Sherman Samuel stands in a rounded bedroom entryway in an LA pop-up shop. Behind her is the white boucle Hyvaa bed with neutral linens and flanked with plants. Stacks of pillows and vases line the entryway.
"We are so thrilled to have Sarah's newest collection launched finally, and we're even more thrilled to have a space where customers can come see it in person. We wanted the pop-up showroom to feel like an escape into Sarah's world, and it's really exciting to see it all come together. Come see for yourself!"
– Jenna Kincaid, Creative Director
The Organic Shapes Wallpaper by Sarah Sherman Samuel hangs behind a dining room set-up at a pop-up shop in LA. Two geometric paintings hang on the wall and an oval wooden dining table surrounded by seven black curved dining chairs sit in front of the wall. Fabric and wallpaper swatches from Sarah Sherman Samuel's exclusive Lulu and Georgia are displayed.
A modern home set-up is displayed in the Sarah Sherman Samuel x Lulu and Georgia pop-up in LA. A brown velvet sofa is flanked by a modern rippled daybed and a sherpa-covered accent chair. Behind the living room is a dining room with wooden dining table and black curved chairs and a seating area with a light taupe sectional sofa.


Interior designer Sarah Sherman Samuel laughs at a candlelit dinner with Lulu and Georgia employees. The table is covered in modern floral arrangements.


Our Designer Dinner
The evening before our showroom's grand opening, we had the pleasure of welcoming in friends from the Los Angeles design community for a sneak peek of the collection. Hosted by Sarah and our founder and CEO, Sara Sugarman, the designer dinner was a joyous occasion, starting off with a cocktail hour and culminating with a candlelit dinner under the stars. The menu was curated by chef Olivia Muniak from La Cura Supper Club, with libations provided by Avaline Wine and floral arrangements by Isa Isa floral design studio. Scroll for more shots from the night as well as snapshots of the showroom itself.

A long dinner table covered in a white table cloth, place settings and modern flower arrangements of varying heights sits outside of the Sarah Sherman Samuel x Lulu and Georgia pop-up shop in LA.
A place setting with layered plats, gold flatware, a white knotted napkin and a menu are part of a celebratory dinner for the Sarah Sherman Samuel x Lulu and Georgia collection. A menu is tucked under a napkin.
Modern floral arrangements of varying heights line an outdoor dinner table celebrating the Sarah Sherman Samuel x Lulu and Georgia collection. Place settings and glasses line the table.