• Skip to main content
  • Click to view our Accessibility Statement or contact us with accessibility related questions.
  • Customer Support Page
  • Submit a help request
New Markdowns Shop Now
Menu
Search for rugs, furniture, and more
Lulu & Georgia
0
0

In your bag

Items Subtotal: $-.--
View Bag Continue to Checkout

My wishlist

Wishlist
  • New
    • By Category
      • All New
      • Rugs
      • Furniture
      • Pillows + Throws
      • Lighting
      • Walls
      • Décor
      • Bed + Bath
      • Kitchen + Dining
    • Featured Collections
      • Spring Collection
      • Sarah Sherman Samuel Collection
      • Outdoor Collection
      • Artful Proportions Collection
      • Malene Barnett Kindred Collection
      • Élan Byrd Collection
      • Nina Freudenberger Collection
  • Outdoor
    • All Outdoor
    • By Category
      • Furniture
      • Rugs
      • Pillows
      • Lighting
      • Accessories + Décor
      • Dining + Entertaining
  • Rugs
    • All Rugs
    • New Rugs
    • Bestsellers
    • Trending Now
      • Checkerboard + Grid
      • Natural + Undyed
      • Earth Tones
    • Collections
      • Spring 2022
      • Sarah Sherman Samuel
      • Artful Proportions
      • Élan Byrd
      • Nina Freudenberger
      • Jenni Kayne
      • Lemieux et Cie
      • Vintage Rugs
    • Materials
      • Wool
      • Natural Fiber
      • Indoor + Outdoor
      • Sheepskin + Hide
    • Style
      • Solid Rugs
      • Abstract + Geometric
      • Moroccan Rugs
      • Persian Style Rugs
      • Patterned Rugs
    • By Room
      • Living Room
      • Bedroom
      • Dining Room
      • Entryway
    • Construction
      • Flatweave
      • Hand-Knotted
      • Handmade
      • Machine Made
      • Shags
    • Indoor + Outdoor
    • Doormats
    • Rug Pads
    • Sale
    • Rug Guide
    • How to Measure
  • Furniture
    • All Furniture
    • New Furniture
    • Bestsellers
    • Trending Now
      • Sarah Sherman Samuel
      • Ginny Macdonald Collection
      • Performance Fabric Furniture
      • Rattan + Cane Furniture
      • Bouclé + Sherpa Furniture
      • Round + Curved Furniture
      • Light Wood Furniture
      • Burl Wood Furniture
    • Living Room
      • All Living Room Furniture
      • Sofas
      • Sectional Sofas
      • Chaise Lounges + Daybeds
      • Accent Chairs
      • Coffee Tables
      • Side Tables
      • Console Tables
      • Ottomans + Stools
      • Benches
      • Media Consoles
      • Bookcases + Shelving
    • Bedroom
      • All Bedroom Furniture
      • Beds
      • Headboards
      • Nightstands
      • Dressers
      • Ottomans + Stools
      • Benches
    • Outdoor
      • All Outdoor Furniture
      • Outdoor Dining Furniture
      • Outdoor Living Furniture
    • Dining Room
      • All Dining Room Furniture
      • Dining Tables
      • Dining Chairs
      • Dining Benches
      • Sideboards + Cabinets
      • Bar + Counter Stools
    • Office
      • All Office Furniture
      • Desks
      • Desk Chairs
      • Office Storage
    • Sale
  • Pillows + Throws
    • All Pillows + Throws
    • New Pillows + Throws
    • Bestsellers
    • Trending Now
      • Earthy Silk Pillows
      • Artisan Handmade
      • Grids + Stripes
      • Long Lumbar Pillows
      • Solid Pillows
    • Collections
      • Sarah Sherman Samuel
      • Artful Proportions
      • Élan Byrd
      • Arlo Linen Pillows
      • Indoor + Outdoor
      • Velvet Pillows
      • Bolé Road Textiles
    • Pillows
    • Poufs + Floor Pillows
    • Throws
    • Sale
  • Lighting
    • All Lighting
    • New Lighting
    • Bestsellers
    • Trending Now
      • Rattan + Woven Lighting
      • Clay + Ceramic Lighting
    • Shop by Room
      • Living Room
      • Bedroom
      • Bathroom
      • Dining Room
      • Kitchen
      • Office
      • Outdoor
      • Entryway
    • Ceiling Lighting
      • All Ceiling Lighting
      • Pendants
      • Chandeliers
      • Flush Mounts
      • Ceiling Fans
    • Wall Lighting
      • All Wall Lighting
      • Sconces
      • Picture Lights
    • Lamps
      • All Lamps
      • Table + Desk Lamps
      • Floor Lamps
    • Light Bulbs + Accessories
    • Sale
  • Walls
    • All Walls
    • New Walls
    • Bestsellers
    • Trending Now
      • New Neutrals
      • Visual Contrast
    • Collections
      • Spring Collection
      • Malene Barnett
      • Morris & Co.
      • Rylee + Cru
      • Sarah Sherman Samuel
      • Scalamandre
      • Tulca Mirror Collection
      • SIN Ceramics
      • Studio Nom
    • Mirrors
      • All Mirrors
      • Arched + Angular Mirrors
      • Full Length + Floor
      • Round + Oval
      • Rectangle + Square
    • Clocks
    • Wall Hangings
    • Wallpaper
      • All Wallpaper
      • Abstract + Modern
      • Floral
      • Grasscloth
      • Nursery + Kids
    • Wall Art
      • All Wall Art
      • Drawing
      • Mixed Media + Sculptural
      • Original
      • Painting
      • Photography
      • Textile Wall Art
    • Wall Hooks + Organization
    • Sale
  • Décor
    • All Décor
    • New Décor
    • Bestsellers
    • Trending Now
      • Business & Pleasure Co.
      • Namu Home Goods
      • Expedition Subsahara
      • SIN Ceramics
      • Organizing + Cleaning
      • Outdoor Décor
      • Gifts
    • Decorative Objects
      • All Decorative Objects
      • Candleholders
    • Vases
    • Centerpiece Bowls
    • Storage + Organization
      • All Storage + Organization
      • Decorative Trays + Boxes
      • Baskets + Bins
    • Candles + Home Fragrances
    • Books + Bookends
    • Pillows + Throws
    • Outdoor + Garden Accessories
      • All Outdoor + Garden Accessories
      • Pots + Planters
      • Outdoor Décor
    • Sale
  • Bed + Bath
    • All Bed + Bath
    • New Bed + Bath
    • Bestsellers
    • Trending Now
      • Linen Bedding
    • Collections
      • Business & Pleasure Co.
      • Bolé Road Textiles
    • Bedding
      • All Bedding
      • Duvets
      • Sheets
      • Pillowcases + Shams
      • Quilts + Coverlets
      • Blankets
      • Pillow + Duvet Inserts
      • Long Lumbar Pillows
    • Bath
      • All Bath
      • Robes
      • Bath Linens
      • Bath Mats
      • Bath Accessories
    • Sale
  • Kitchen + Dining
    • All Kitchen + Dining
    • New Kitchen + Dining
    • Bestsellers
    • Trending Now
      • Outdoor Dining + Entertaining
    • Dinnerware
      • All Dinnerware
      • Dinnerware Collections
      • Outdoor Dinnerware
      • Plates
      • Bowls
    • Flatware
      • All Flatware
      • Flatware Sets
      • Knife Sets
    • Drinkware + Bar
      • All Drinkware + Bar
      • Drinkware Collections
      • Tumblers + Drinking Glasses
      • Wine + Bar Glasses
      • Coffee + Tea Mugs
      • Bar Accessories
      • Pitchers + Decanters
    • Serveware
      • All Serveware
      • Cheese Boards + Accessories
      • Serving Platters + Bowls
      • Appetizer + Dessert Serveware
      • Serving Utensils
    • Kitchen Accessories
      • All Kitchen Accessories
      • Kitchen Linens
      • Salt + Pepper Mills
      • Kitchen Tools
      • Pantry + Countertop Organization
    • Table Linens
      • All Table Linens
      • Napkins
      • Placemats
      • Tablecloths + Runners
    • Sale
  • Inspiration
    • Living Rooms
    • Bedrooms
    • Dining Rooms
    • Outdoor
  • Stories
  • Sale
    • All Sale
    • By Category
      • Rugs
      • Furniture
      • Pillows + Throws
      • Walls
      • Décor
      • Bed + Bath
      • Kitchen + Dining
  • Wishlist
  • About Us
  • Rug Guide
  • Designer Program
  • Affiliates
  • New
    • By Category
      • All New
      • Rugs
      • Furniture
      • Pillows + Throws
      • Lighting
      • Walls
      • Décor
      • Bed + Bath
      • Kitchen + Dining
    • Featured Collections
      • Spring Collection
      • Sarah Sherman Samuel Collection
      • Outdoor Collection
      • Artful Proportions Collection
      • Malene Barnett Kindred Collection
      • Élan Byrd Collection
      • Nina Freudenberger Collection
    Spring Collection

    Spring Collection

  • Outdoor
    • All Outdoor
    • By Category
      • Furniture
      • Rugs
      • Pillows
      • Lighting
      • Accessories + Décor
      • Dining + Entertaining
    Outdoor Collection

    Outdoor Collection

  • Rugs
    • All Rugs
    • New Rugs
    • Bestsellers
    • Trending Now
      • Checkerboard + Grid
      • Natural + Undyed
      • Earth Tones
    • Collections
      • Spring 2022
      • Sarah Sherman Samuel
      • Artful Proportions
      • Élan Byrd
      • Nina Freudenberger
      • Jenni Kayne
      • Lemieux et Cie
      • Vintage Rugs
    • Materials
      • Wool
      • Natural Fiber
      • Indoor + Outdoor
      • Sheepskin + Hide
    • Style
      • Solid Rugs
      • Abstract + Geometric
      • Moroccan Rugs
      • Persian Style Rugs
      • Patterned Rugs
    • By Room
      • Living Room
      • Bedroom
      • Dining Room
      • Entryway
    • Construction
      • Flatweave
      • Hand-Knotted
      • Handmade
      • Machine Made
      • Shags
    • Indoor + Outdoor
    • Doormats
    • Rug Pads
    • Sale
    • Rug Guide
    • How to Measure
    Spring Rugs

    Spring Rugs

  • Furniture
    • All Furniture
    • New Furniture
    • Bestsellers
    • Trending Now
      • Sarah Sherman Samuel
      • Ginny Macdonald Collection
      • Performance Fabric Furniture
      • Rattan + Cane Furniture
      • Bouclé + Sherpa Furniture
      • Round + Curved Furniture
      • Light Wood Furniture
      • Burl Wood Furniture
    • Living Room
      • All Living Room Furniture
      • Sofas
      • Sectional Sofas
      • Chaise Lounges + Daybeds
      • Accent Chairs
      • Coffee Tables
      • Side Tables
      • Console Tables
      • Ottomans + Stools
      • Benches
      • Media Consoles
      • Bookcases + Shelving
    • Bedroom
      • All Bedroom Furniture
      • Beds
      • Headboards
      • Nightstands
      • Dressers
      • Ottomans + Stools
      • Benches
    • Outdoor
      • All Outdoor Furniture
      • Outdoor Dining Furniture
      • Outdoor Living Furniture
    • Dining Room
      • All Dining Room Furniture
      • Dining Tables
      • Dining Chairs
      • Dining Benches
      • Sideboards + Cabinets
      • Bar + Counter Stools
    • Office
      • All Office Furniture
      • Desks
      • Desk Chairs
      • Office Storage
    • Sale
  • Pillows + Throws
    • All Pillows + Throws
    • New Pillows + Throws
    • Bestsellers
    • Trending Now
      • Earthy Silk Pillows
      • Artisan Handmade
      • Grids + Stripes
      • Long Lumbar Pillows
      • Solid Pillows
    • Collections
      • Sarah Sherman Samuel
      • Artful Proportions
      • Élan Byrd
      • Arlo Linen Pillows
      • Indoor + Outdoor
      • Velvet Pillows
      • Bolé Road Textiles
    • Pillows
    • Poufs + Floor Pillows
    • Throws
    • Sale
    Outdoor Pillows

    Outdoor Pillows

  • Lighting
    • All Lighting
    • New Lighting
    • Bestsellers
    • Trending Now
      • Rattan + Woven Lighting
      • Clay + Ceramic Lighting
    • Shop by Room
      • Living Room
      • Bedroom
      • Bathroom
      • Dining Room
      • Kitchen
      • Office
      • Outdoor
      • Entryway
    • Ceiling Lighting
      • All Ceiling Lighting
      • Pendants
      • Chandeliers
      • Flush Mounts
      • Ceiling Fans
    • Wall Lighting
      • All Wall Lighting
      • Sconces
      • Picture Lights
    • Lamps
      • All Lamps
      • Table + Desk Lamps
      • Floor Lamps
    • Light Bulbs + Accessories
    • Sale
    Bestselling Lighting

    Bestselling Lighting

  • Walls
    • All Walls
    • New Walls
    • Bestsellers
    • Trending Now
      • New Neutrals
      • Visual Contrast
    • Collections
      • Spring Collection
      • Malene Barnett
      • Morris & Co.
      • Rylee + Cru
      • Sarah Sherman Samuel
      • Scalamandre
      • Tulca Mirror Collection
      • SIN Ceramics
      • Studio Nom
    • Mirrors
      • All Mirrors
      • Arched + Angular Mirrors
      • Full Length + Floor
      • Round + Oval
      • Rectangle + Square
    • Clocks
    • Wall Hangings
    • Wallpaper
      • All Wallpaper
      • Abstract + Modern
      • Floral
      • Grasscloth
      • Nursery + Kids
    • Wall Art
      • All Wall Art
      • Drawing
      • Mixed Media + Sculptural
      • Original
      • Painting
      • Photography
      • Textile Wall Art
    • Wall Hooks + Organization
    • Sale
  • Décor
    • All Décor
    • New Décor
    • Bestsellers
    • Trending Now
      • Business & Pleasure Co.
      • Namu Home Goods
      • Expedition Subsahara
      • SIN Ceramics
      • Organizing + Cleaning
      • Outdoor Décor
      • Gifts
    • Decorative Objects
      • All Decorative Objects
      • Candleholders
    • Vases
    • Centerpiece Bowls
    • Storage + Organization
      • All Storage + Organization
      • Decorative Trays + Boxes
      • Baskets + Bins
    • Candles + Home Fragrances
    • Books + Bookends
    • Pillows + Throws
    • Outdoor + Garden Accessories
      • All Outdoor + Garden Accessories
      • Pots + Planters
      • Outdoor Décor
    • Sale
    Pots + Planters

    Pots + Planters

  • Bed + Bath
    • All Bed + Bath
    • New Bed + Bath
    • Bestsellers
    • Trending Now
      • Linen Bedding
    • Collections
      • Business & Pleasure Co.
      • Bolé Road Textiles
    • Bedding
      • All Bedding
      • Duvets
      • Sheets
      • Pillowcases + Shams
      • Quilts + Coverlets
      • Blankets
      • Pillow + Duvet Inserts
      • Long Lumbar Pillows
    • Bath
      • All Bath
      • Robes
      • Bath Linens
      • Bath Mats
      • Bath Accessories
    • Sale
    Business & Pleasure Co.

    Business & Pleasure Co.

  • Kitchen + Dining
    • All Kitchen + Dining
    • New Kitchen + Dining
    • Bestsellers
    • Trending Now
      • Outdoor Dining + Entertaining
    • Dinnerware
      • All Dinnerware
      • Dinnerware Collections
      • Outdoor Dinnerware
      • Plates
      • Bowls
    • Flatware
      • All Flatware
      • Flatware Sets
      • Knife Sets
    • Drinkware + Bar
      • All Drinkware + Bar
      • Drinkware Collections
      • Tumblers + Drinking Glasses
      • Wine + Bar Glasses
      • Coffee + Tea Mugs
      • Bar Accessories
      • Pitchers + Decanters
    • Serveware
      • All Serveware
      • Cheese Boards + Accessories
      • Serving Platters + Bowls
      • Appetizer + Dessert Serveware
      • Serving Utensils
    • Kitchen Accessories
      • All Kitchen Accessories
      • Kitchen Linens
      • Salt + Pepper Mills
      • Kitchen Tools
      • Pantry + Countertop Organization
    • Table Linens
      • All Table Linens
      • Napkins
      • Placemats
      • Tablecloths + Runners
    • Sale
  • Inspiration
    • Living Rooms

      Living Rooms

    • Bedrooms

      Bedrooms

    • Dining Rooms

      Dining Rooms

    • Outdoor

      Outdoor

  • Stories
  • Sale
    • All Sale
    • By Category
      • Rugs
      • Furniture
      • Pillows + Throws
      • Walls
      • Décor
      • Bed + Bath
      • Kitchen + Dining
  • Behind the Scenes
  • Design Advice
  • Entertaining
  • Home Tours
  • Interviews
Sarah Sherman Samuel Is Completely in Her Element
  • Home Tours

Sarah Sherman Samuel Is Completely in Her Element

2/21/2022

Sarah Sherman Samuel has a talent for making your jaw drop. When you arrive at her Grand Rapids, Michigan home, you are taken aback by the sleek black house set against a backdrop of dense trees. Inside, a massive circular skylight in the living room, lofty pinewood tongue-and-groove ceilings, and an eye-catching curved staircase leading up to a reading nook greet you. It's the kind of beautifully curated house featured on front covers, and yet, walking into the #samuelfamilyfixer—as Sarah has come to call the home—you immediately feel a sense of lived-in warmth. "I always want my designs to be comfortable, welcoming, restful, but interesting," which also holds true for the space she shares with her husband, Rupert, and their two children, Archie and Clover. A quick tour leads to discussing how her collaborative process with Lulu and Georgia has evolved with this latest line. It is the third Sarah Sherman Samuel x Lulu and Georgia collection, and most excitingly, features Sarah’s first-ever furniture capsule.
"I think that is what I love the most—that it feels like we've been growing together. It's like a perfect marriage. We're both growing alongside each other, which is really fun."

Sarah's gift as a designer is creating spaces and pieces that blend a bespoke quality with a sense of playfulness and adaptability. Her designs share an appreciation for history and a sense of place, editing traditional elements to feel modern and completely new—with a range that spans interiors, textiles, wallpapers, and now furniture. She has garnered accolades throughout the industry and a dedicated online following since launching her own studio in 2013. Lulu and Georgia's partnership with Sarah began a few years later. After meeting our founder and CEO, Sara Sugarman, on a panel for entrepreneurs, the two agreed to produce a line of wallpapers. Samuel notes that the shoot for that first launch took place in her backyard studio. "I was super pregnant at the time but also doing the styling, and it was all very hands-on… Sara was there the whole time too." The second collaboration naturally developed after the first as Sarah designed custom artwork specifically for a collection of rugs and pillows. "I think that is what I love the most—that it feels like we've been growing together. It's like a perfect marriage," Sarah declares, chuckling. "We're both growing alongside each other, which is really fun."

 

 

Our latest collaboration is the largest yet, encompassing living room, dining, and bedroom furniture, and rugs, pillows, and wallpapers. As an interior designer, Sarah has created custom and bespoke furniture and built-ins for clients over the years, but she lacked time to devote to a full line. She credits our partnership and a dedicated push from our team to get her excited that the time finally felt right. "I was always saving it. I felt like I was holding onto the furniture collection until I was ready, until I had the full time to develop each piece properly. By then, I already had many designs going—both in my head and on paper—so it came together quite organically." 

"I want my interiors to feel collected. The pieces have a lot of curves and a lot of special details like the fluting at the base of the Billow Chair, the legs on the Lena Sectional, the chiseled iron legs on the Rise Daybed. It's that addition of one element in an otherwise clean form throughout the collection."

 

A distinct throughline ties the entire collection together, but as Sarah notes, "I purposely didn't want it to be matchy-matchy because I would never fill my house with matchy-matchy sets." Instead, bedroom pieces like the nightstand and dresser have the same frame and design notes but different finishes. "I want my interiors to feel collected. The pieces have a lot of curves and a lot of special details like the fluting at the base of the Billow Chair, the legs on the Lena Sectional, the chiseled iron legs on the Rise Daybed. It's that addition of one element in an otherwise clean form throughout the collection." 

Sarah's enthusiasm for the products themselves shines throughout. She talks about how much she's looking forward to incorporating the pieces within her design spaces, "I've already put them in my head, in like six houses!" The interior designer smiles brightly talking about seeing all her pieces together for the first time at our Los Angeles photoshoot. "I do not have the words for how happy of a moment it was. It's such a culmination of time and effort and collaboration. The first thing I saw when I walked onto the set was that bedroom scene, and seeing the bed made and beautiful with the side table next to it... I don't know—it's like a high."

 

Creating this collection fulfills a process years-in-the-making for Sarah, and her anticipation is growing to see it incorporated into people's homes. She reveals three pieces, the Merrit Nightstand in her bedroom, the Irregular Checkerboard Rug in the living room, and the Ripple Chair in her guest bathroom already at home in her space. Like all her work, these styles wonderfully reflect the architecture, with curved details and imperfect geometrics echoing the forms found throughout. 

Next up, Sarah is working on a custom-built home in Grand Rapids that will showcase her talents—and products—all in one place. Additionally, she's working on several projects for clients, designing more pieces for upcoming Lulu and Georgia collections, and maintaining her social media presence while making time for fort-building and cookie-making with her family. 

Photography by Daniel Peter
Shop The Collection
Share
Twitter
  • Customer Support
    • Top Questions
    • Shipping & Returns
    • Rug Guide
    • How to Measure a Rug
    • Gift Cards
  • The Company
    • Careers
    • About Us
    • Rewards Program
    • Customer Reviews
    • Accessibility Statement
  • Ways to Shop
    • Catalog
    • Design Services
    • Trade Program
    • Refer a Friend
    • Current Offers
© 2022 Lulu & Georgia. All right reserved
Privacy Policy | Terms and Conditions | Site Index | Do Not Sell My Information